What’s Working in Marketing

I came across information on SlideShare and wanted to share.  SlideShare is one of my favorite social networks, as many highly valuable searches for content are conducted there every day.  If you are looking to  find information on just about anything, start with a search there – chances are that someone has posted a presentation [...]

In a new research paper by WPI Professor Soussan Djamasbi, we have our first look into Gen Y’s likes and dislikes when it comes to web pages. Gen Y’s are particularly interesting because they’ve been exposed to technology since childhood. They’re tech savvy and they’re short on attention span. That makes them an interesting target [...]

If you mention the phrase “social media” in front of senior execs, don’t be surprised if the color drains from their faces. It’s a Gen Y-dominated world that many business managers just don’t get. Worse, there is a lot of fear about what can and can’t be said with respect to your employer. How do [...]

Brian Solis shared some interesting statistics about the State of Social Media in 2011 and that it’s now a “new norm”.  In fact, its unlikely we’ll keep calling it “social media”, as everything will soon just have a social component to it.  I’ve noticed the hype around social media is dying down, which is a [...]

I briefly met Steve Jobs at the unveiling of Lisa Computer at the National Computer Conference (NCC) in Anaheim, California way back in 1983. He was a great salesman his entire life…then and now. Who else could turn the music industry upside down and convince the major labels to buy into Apple’s view of the [...]

As social media is being kicked into high gear across B2B companies, there has always been talk about “the cost of not doing it right.”  Well, I came across this article on MediaPost by Eric Sass that highlighted a study by Symantec that attempted to calculate the cost of social media incidents…incidents such as security [...]

It’s a rhetorical question of course…but would you give a lion a field of grass to eat and expect them to be satisfied?  Or would they like some nice juicy meat…or perhaps the lamb itself… I can see them licking their chops now. I ask this question in relation to social media and content generation.  [...]

I had the pleasure of brainstorming with Rogers Corp. recently. Market Development Manager Ken Kozicki came up with this great idea of Knowledge Sharing Days for the new group he’s put together. They gather every quarter or so to spend some time together, expanding their knowledge base. This week they started with a great technical [...]

In the recent weeks, Google launched a new campaign for Chrome, and I must say I that I like it. First off, it provides a very human view of how a “user” would potentially use a browser like Chrome.  Google is calling it it’s biggest “offline campaign ever” because it is using TV ads to [...]

In a tight economy, most people love a good deal. Heck, I love a good deal even when the economy is purring. So it’s really no surprise that Groupon is taking off. According to their site: Groupon negotiates huge discounts—usually 50-90% off—with popular businesses. We send the deals to thousands of subscribers in our free [...]