What’s Working in Marketing

In the recent weeks, Google launched a new campaign for Chrome, and I must say I that I like it. First off, it provides a very human view of how a “user” would potentially use a browser like Chrome.  Google is calling it it’s biggest “offline campaign ever” because it is using TV ads to [...]

In a tight economy, most people love a good deal. Heck, I love a good deal even when the economy is purring. So it’s really no surprise that Groupon is taking off. According to their site: Groupon negotiates huge discounts—usually 50-90% off—with popular businesses. We send the deals to thousands of subscribers in our free [...]

This article in BtoB really got my attention that talked about how content needs are driving organizational changes.  The article raises an important point about how content generation and distribution is changing the way many organizations are thinking about content in general.  I’s not just about creating good content, it’s more a mind shift that [...]

I was recently asked to take a quick look at colleague’s social media program and render an opinion on my overall impressions of its effectiveness.  Mind you, the goal wasn’t to spend a lot of time investigating, but to give a cursory look and try to draw some conclusions.  The problem as I understood it [...]

Yesterday I led a webinar for MCAA members that explored “Branding for the Industrial Markets”. I was happy to talk about this topic with industrial marketers, because industrial companies have historically been slow to adopt branding strategies. I wanted highlighted the importance of branding at the corporate and product level and how it affects all [...]

Getting in front of analysts, press, and industry bloggers is an essential part of any new, major product launch plan.  There are many advantages to doing this right, with the first and foremost being building relationships. We will explore how this process works and why it’s important activity to consider in your next launch plan. [...]

In my morning’s email, Jeremiah Owyang sent out a new report that highlights what social media spending looked like in 2010 and how to plan for 2011.  I was surprised to see the average spending across companies (of all sizes) was $833,000. Of course, much of this spending was based on: The maturity level of [...]

I stumbled over this article today that talked about how Rockwell is integrating social media with their direct mail campaigns.  It sounds like they are doing some good things over there, kudos to them!  I wanted to highlight a few things that jumped out at me: 1.  Social media started out more grass roots then [...]

Every year for the ISA Marketing & Sales Summit, I give an annual update on what’s happening in the world of search engine marketing.  I always find it interesting how much things change from year to year. This year social media is having an impact on search engine marketing, adding a new “real time” element to [...]

Anyone who has been involved in naming anything knows how much thought goes into selecting that name.  I’ve facilitated many groups to help work through a naming process for a new brand, product, or service.   I’ve had some really great experiences and others where it comes to a grinding halt.  The problem often stems in [...]