Archive for the ‘Twitter’ Category

Why Has Blogging Declined Across the Inc 500?

A new study reports that there has been a drop in the number of Inc. 500 companies who maintain corporate blogs. According to the authors, “Use of blogging may have peaked as a primary social media tool in the US business world. The new data shows adoption of blogging is declining for the first time […]

How Prepared Are We For Customer 2.0?

Your buyers’ time is extremely valuable. In a recent survey of automation end-users, we found that buying teams are getting bigger. In fact, 4-5 people are now influencing the short list and purchase decisions, on average. And your customers are keenly aware of the challenges this presents as they want to reduce the buying cycle […]

Social Networks For Businesses Selling to Scientists and Engineers

I ran across this article, 9 Social Networks Your Business Should Be Using, and did a double take. Those of us who focus on the technology and manufacturing markets would be greatly misled by this list: 1. Facebook, 2. Twitter, 3. Foursquare, 4. LinkedIn, 5. YouTube, 6. Quora, 7. Flikr, 8. Tumblr, and 9. Meetup. […]

Checking In With Your Social Media Program

I was recently asked to take a quick look at colleague’s social media program and render an opinion on my overall impressions of its effectiveness.  Mind you, the goal wasn’t to spend a lot of time investigating, but to give a cursory look and try to draw some conclusions.  The problem as I understood it […]