What’s Working in Marketing

A new study reports that there has been a drop in the number of Inc. 500 companies who maintain corporate blogs. According to the authors, “Use of blogging may have peaked as a primary social media tool in the US business world. The new data shows adoption of blogging is declining for the first time [...]

Your buyers’ time is extremely valuable. In a recent survey of automation end-users, we found that buying teams are getting bigger. In fact, 4-5 people are now influencing the short list and purchase decisions, on average. And your customers are keenly aware of the challenges this presents as they want to reduce the buying cycle [...]

I ran across this article, 9 Social Networks Your Business Should Be Using, and did a double take. Those of us who focus on the technology and manufacturing markets would be greatly misled by this list: 1. Facebook, 2. Twitter, 3. Foursquare, 4. LinkedIn, 5. YouTube, 6. Quora, 7. Flikr, 8. Tumblr, and 9. Meetup. [...]

I was recently asked to take a quick look at colleague’s social media program and render an opinion on my overall impressions of its effectiveness.  Mind you, the goal wasn’t to spend a lot of time investigating, but to give a cursory look and try to draw some conclusions.  The problem as I understood it [...]

A study issued this week by Exact Target and Cotweet called “The Social Break-Up”  investigated the reasons why people unsubscribe, unfollow, or unfriend our email and social activities.  I always love seeing the reasons behind why things happen. I know why I do it, and wondered if it mirrored what the survey indicated. The study [...]

In my email this morning, I came across this stack of marketing charts in PPT format that I thought was worth sharing. The slides were generated by HubSpot and is a compilation of three studies they conducted over the year. Some data points were interesting about email conversions, offer rankings, and social media stats.  With [...]

Would you like Twitter better if it came across in newspaper form?  On some days it certainly has some merit.  I came across Paper.li on Twitter from my friend Mike Boudreaux. I did the usual sign-up-right-away and then did nothing with it.  But lately I’ve been seeing it be used in interesting ways.  I wanted [...]

As more brands are jumping on board with integrating social media tools into their marketing plans and campaigns, it becomes painfully obvious that creating and managing good, shareable content has its challenges.   In this podcast, I spend some time talking with Mike Boudreaux, Product Manager at Emerson Process Management and Jon DiPietro, entrepreneur, blogger and [...]

Just another thing to think about.  I read today that just about any tweet (except Direct Message (DM) tweets) will be stored by the Library of Congress. In fact, they have been storing all public tweets since the inception of Twitter.  With more than 50M tweets and 600M twitter searches daily and rising, that’s going [...]

The economy has been harsh for much of the last year and a half. In the last quarter, we can describe it as sluggish, at best. But 2009 was a banner year for digital marketing. The Internet and e-marketing tools allow us to reach out and engage prospects and customers efficiently and at lower cost [...]