Archive for the ‘Uncategorized’ Category

Videos: Do Something Unexpected or Really Interesting

The long, sanitized corporate video is now a big no-no. They’re boring and less than useful. And the over the top production quality is an immediate indicator to viewers that it’s probably a marketing piece done mostly for the company’s benefit. The Internet and Youtube have dramatically changed expectations when it comes to videos. As […]

You want to sell me what?!?

I was frolicking around Twitter, following the #marketing chat, and was reminded of the old McGraw-Hill advertising guy. Anyone remember him? For those of you who are too young, he’s got an important message for all B2B marketers: “I don’t know who you are. I don’t know your company. I don’t know your company’s product. […]

New Media Marketing

I was invited to give a talk today at WPI during National Entrepreneurship Week. My topic — “New Media Marketing.” It was interesting to be face-to-face with a room full of kids, most half my age, and talk about a world they thought they knew inside out. These kids grew up online. They all had […]

Accountability and Finding Your White Space

Every day it seems that a marketing study is published about this or that. Just yesterday I blogged about a senior marketing study that outlined priorities and concerns for 2009.  Well, today I happened to find another couple interesting tidbits from a CMO meeting held in Chicago today. First and foremost marketing execs want accountability. […]