Archive for the ‘Web 2.0’ Category

Using Social Networking to Boost Sales & Marketing

There’s a lot of upheaval going on in the social media realm. Google Reader is about to be retired (anyone got any recommendations on good “listening” tools?). Google is giving a little search ranking boost to those who use Google+ — maybe that will make G+ a relevant social network. LinkedIn has dropped LinkedIn answers […]

Early Bird Deadline May 1st for ISA Marketing & Sales Summit

The 7th Annual ISA Marketing & Sales Summit early-bird registration deadline is May 1, 2012. If you plan on attending, now is the time to register! 7th Annual ISA Marketing & Sales Summit August 15-17, 2012 Driskoll Hotel Austin, Texas The New Rules of Customer Engagement: Riding the Winds of Change Keynote: Jane Lansing, VP […]

Pinterest? Are You Kidding? Focus til You Get Social Marketing Right

I just saw another Tweet about how Pinterest isn’t only for consumer marketers. Give me a break. Have you seen the state of tech / industrial social marketing? There’s no way most companies should be jumping on Pinterest yet…they’re still trying to get their blogging and YouTube acts together. If you don’t have good content […]

Really Bad Search Marketing Advice Abounds

Idk what’s going on this week, but it’s only Tuesday and I’ve gotten more than the usual number of questions that fall under the heading of “Really Bad Marketing Advice.” To the credit of my friends and clients who’ve been asking, they knew something was fishy. So they got a second opinion from, well, me. […]