What’s Working in Marketing

As the days progress with this oil spill, one thing keeps circulating in the back of my mind:  This could have been BP’s shining moment. But it’s not, and in fact, as every day passes, the brand perception of BP continues to swirl down the perception drain. Their CEO botched opportunities to build support and [...]

Social media may be getting a lot of attention these days, but search engines are still top dog when it comes to researching information about a branded product. Note I said “branded.” Even if the person knows the name of the company making the product, they start their search on a search engine. According to [...]

I started teaching marketing courses in the grad program at Worcester Polytechnic Institute in the fall of 2009. I loved it and am now teaching 3-4 courses a year there. One of the students I met in my first class is Steve Shin, a bright young man already at work in the Internet marketing space. [...]

This morning I was reading a Harris poll from the Mediapost about daily newspaper reading habits, which had some very revealing statitstics that are surely going to hurt the newspaper industry more. In fact, content wars are heating up all over the place.  I was reading up on DomesticatingIT’s article roundup last week, and Jon [...]

I will just puke. Ok, There. I said it. One of the most obnoxious things about social media is the hype that comes along with it.  I know I am tired of hearing about “rock stars” in social media.  And now the Intel commercials have jumped on the rock star bandwagon – or maybe they [...]

By now, most of the marketing people we meet in the B2B space are past the “try social media” hype and are looking for ways to integrate their offline and online marketing programs to work together cohesively.  If you are one of those people, then I have some good news for you today. Apparently, users [...]

I’m always on the look out for some good insight from businesses who are leading the way in adopting social networking. Today I came across this article about Sears Holding Company that I thought I’d share.  Jennifer Leggio, aka Mediaphyter and popular blogger on ZDNet, recently interviewed  Rob Harles, vice president of community for Sears [...]

We’re still recovering from the ISA Marketing & Sales Summit in Boston last week. It was the 4th annual event and, I think, the best ever. We had a great group of speakers from the automation industry, and engaged senior-level attendees from marketing and sales. It was 3 days of interesting conversations and idea exchange. [...]

If you are a Twitter user, one of the things you may want to experiment with are Tweet Chats or Twitter Chats.  They are organized discussions that focus on a range of personal and professional topics.  There can be hundreds participating in a chat at the same time, and it’s a fascinating way to “meet” [...]

I’m always curious to see what some of the bigger enterprise software companies like IBM,  Oracle and SAP are doing with social media.  So while cruising around, I found the “Oracle Mix Blog” which had a post about Oracle’s  Twitter accounts and trends for the various profiles.  Oracle has 13 twitter accounts out there, and [...]