Archive for the ‘Web 2.0’ Category

What’s Working in Marketing Now an App

I love the speed with which new Internet development tools hit the market. Here’s one that let’s you create a mobile app in just a few minutes. App Factory from Mippin.com. $20 to create the app, $750 each for distribution in an app store. Android and Windows Phone 7 are currently supported. The iPhone is […]

Social Media Guidelines: What We Can Learn from Apple’s “Oops”

If you mention the phrase “social media” in front of senior execs, don’t be surprised if the color drains from their faces. It’s a Gen Y-dominated world that many business managers just don’t get. Worse, there is a lot of fear about what can and can’t be said with respect to your employer. How do […]

How Prepared Are We For Customer 2.0?

Your buyers’ time is extremely valuable. In a recent survey of automation end-users, we found that buying teams are getting bigger. In fact, 4-5 people are now influencing the short list and purchase decisions, on average. And your customers are keenly aware of the challenges this presents as they want to reduce the buying cycle […]

Technical Writing for Engineers…with a Marketing Spin, New Workshop

I don’t care how old you are, there’s no denying it…digital communications are now the norm. With easy access to each another, this means even more of your workforce is interacting with customers and prospects on a regular basis. But what are they saying?!?! Not every email and phone call goes through an approval cycle. […]