Archive for the ‘Web’ Category

Is Google Making Us Stupid? A Marketer’s View

This isn’t just an attention grabbing headline. Something’s going on with the way our brains work and it’s especially prevalent with the younger generation. Is Google making us stupid? it’s a great question first asked several years ago by tech author Nicholas Carr in The Atlantic. Now he’s got a whole series of books on […]

What’s New: Inbound Marketing, Choice-Based Impressions, Content Marketing

It’s always interesting to watch marketing organizations and ad agencies scramble to apply the practices they preach to clients on their own businesses. –> Find a customer problem, provide a unique way to solve it, develop differentiated messaging, and spread the word. The big challenge in the 21st Century is that we have to figure […]

What We Can Learn from Eye Tracking Studies About Guiding Web Visitors’ Attention

How do you get a web site visitor to notice a particular piece of information on your web site, such as a new white paper or a limited time offer on a new device? Most of us assume, that if something is somehow emphasized on our web site it will get noticed. Well, maybe not. […]

What Eye Tracking Studies Reveal About Gen Y and Web Sites

In a new research paper by WPI Professor Soussan Djamasbi, we have our first look into Gen Y’s likes and dislikes when it comes to web pages. Gen Y’s are particularly interesting because they’ve been exposed to technology since childhood. They’re tech savvy and they’re short on attention span. That makes them an interesting target […]