Archive for the ‘Webinars’ Category

ISA Marketing & Sales Webinars: 2013 Recordings & PPTs

As some of you know, I serve as Program Chair of the ISA Marketing & Sales Summit. This year, thanks to the hard work of the Conference Planning Committee, we have a great series of webinars to keep automation sales and marketing people up to speed on the many changes going on in our field…from […]

WEBINAR 5/9: Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed

Sponsored by ISA Marketing & Sales Summit… WEBINAR: Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed May 9, 2013 12:00 PM EDT https://attendee.gotowebinar.com/register/9196089105099124480 Can you sell products and promote company initiatives on LinkedIn? Did you know if a group manager takes action against your account in one LinkedIn group, you are now effectively blacklisted in […]

WEBINAR 5/22: PR 101 – Effective Marketing Communications for the Automation Industry

NOTE: This webinar has been rescheduled to May 22nd. Sponsored by the ISA Marketing & Sales Summit… PR 101 – Effective Marketing Communications for the Automation Industry April 4, 2013 12:00-1:00 PM EDT REGISTER TODAY: https://attendee.gotowebinar.com/register/6940557547781086464 The one and only Walt Boyes, automation industry pundit, presents a totally revised and updated version of PR101, his […]

WEBINAR 3/19: How to Price Solutions Without Giving the Software Away

All too often, industrial companies set product prices based on their incremental costs and wind up under-valuing their products. If hardware-based products are priced incorrectly, can this be avoided when prices are set for software deliverables that have very low incremental costs? How can a company get software revenue when they encourage hardware sales by […]