Free New Product Editor
This recommendation comes to us from our good friend Rich Merrit, Manager of Marketing Communications at Moore Industries-International.
I’ve discovered that automation.com puts news releases on its web site almost immediately. If I send one in the morning, it’s usually live on the site by about 2pm. Therefore, what I have been doing lately is sending a release to automation.com first to see what it looks like after it’s been processed by an editor. If I don’t like the headline they choose or any edits they do to the copy, I can change the release before I send it to the rest of the world. I figure the other publications will make the same choices and edits, so it’s good to see what an editor will do with the copy. It’s like hiring an editor for free.
And I’m sure automation.com won’t mind this because it means they get news first!