Google Changes Adwords Domain Policy

Google recently made an important change to the way your PPC ads must be structured. You used to be able to use vanity URLs in the visible portion of the ad that did not match the redirect behind the scenes (the URL of the landing page). That is no longer the case. The domains now need to match.

For example, the following is acceptable:

Display URL: www.telesian.com
Destination URL: www.trackingurl.com/telesian123
Landing Page URL: www.telesian.com/adwords

The following is no longer allowed:

Display URL: www.telesian.com
Destination URL: www.trackingurl.com/telesian123
Landing Page URL: www.trackingurl.com/adwords

The display domain and the landing page domain must be the same. The redirect doesn’t have to match.

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