How Many Advertisements Do We See Each Day?

I am appalled at the amount of marketing data being randomly asserted without any research backing it up. How many people has the Internet turned into babbling idiots looking for their 15 minutes of fame by citing arbitrarily inflated, shock-factor numbers?

This came to my attention again this weekend as I was reading a Tweet from a trusted marketing friend. He referenced a HubSpot blog post, “How to Use Storytelling to Cut Through the B2B Content Clutter.” (How’s that for a keyword-stuffed blog title? Lol) There’s a lot of interesting data in the infographic that goes with the article. But I became suspicious of all the data once I saw one data point that is way out of line. It said, “It’s estimated we see 5000 marketing messages per day.”

In putting together the data for my TEDx WPI talk, Psychology, Neuroscience, and Behavioral Economics: Why Most People Don’t Get Marketing, I did a lot of secondary research, including on that very data point. From all the information I read, that 5000 number is a gross exaggeration and there is no primary research to back it up. To see the wide range of numbers, see this Google Answers post from 2002. Guesses range as high as 20,000 marketing messages per day.

Screen shot 2014-04-15 at 1.23.33 PMLet’s look at this from the bottom up: If we assume we get about 8 hours of sleep each day, that leaves 57,600 awake seconds per day. To see 5,000 ads/branding messages per day, we would have to see one every 11.52 seconds.

Even if those ads/brands are within eyesight, the reality is our brains see very few of them. Our senses are bombarded with over 11 million bits of data every SECOND. The average person’s working memory can handle 40-50 bits, max. That means we ignore 10,999,950 bits of data every second we are awake.

So let’s be reasonable. I’m still researching the answer, but my best guess is we see 300-700 marketing messages per day, including the ad overload we get from the Internet and video gaming.

Stay tuned. I’ll be back with more data!

Btw, two of my new favorite marketing books are: Decoded: The Science Behind Why We Buy by Phil Barden and Contagious: Why Things Catch On by Jonah Berger.

45 Comments

  1. […] Consumers Are Exposed To 300-700 Marketing Messages Per Day – Telesian […]

  2. […] a whopping 5,000 ads per day. Even the most conservative estimates put that number between 300 and 700 ads per day. No wonder traditional ads – like billboards or backlit posters are less effective than they used […]

  3. […] that the average American is exposed to anywhere from ‘300 to 700 marketing messages per day’ (http://blog.telesian.com/how-many-advertisements-do-we-see-each-day/) across multiple platforms and as many as ’50 percent of all online ads are (almost) never […]

  4. […] see hundreds, maybe even thousands of advertisements every day. Amid this sea of marketing, we may forget that branded products are […]

  5. […] see hundreds, maybe even thousands of advertisements every day. Amid this sea of marketing, we may forget that branded products are […]

  6. […] concept of this technology is radical to imagine considering the amount of ads we are bombarded with when we try to read the news, commute, or visit our doctor’s office. […]

  7. […] you and I are similar in this) have collective consumer ADD. It has been estimated that we get up to 5,000 + messages sent at us a […]

  8. […] Why? We receive more marketing messages today then ever before. Marketing is everywhere, it’s in our video streams, our email, on our phones, I’ve even seen it on my cup o’ joe. And, according to the most reliable study I’ve found on this topic, we see about 360 ads per day. But there’s a finite amount of data that our brains can actually pay attention to, which means we end up ignoring 10,999.950 bits of data every second we are awake. […]

  9. […] us how many brands did we see each day. Some thought it was about 30, some said 50, but actually the number should be measured by the hundreds, if not thousands. Our eyes and brain can’t absorb so many, that’s when marketing come in handy. And an […]

  10. […] their purchasing decisions. This isn’t at all surprising, given we are bombarded with over 5,000 marketing messages from the second we wake each day. Just like anything you hear, see or experience in repetition, the […]

  11. […] their purchasing decisions. This isn’t at all surprising, given we are bombarded with over 5,000 marketing messages from the second we wake each day. Just like anything you hear, see or experience in repetition, the […]

  12. […] yapılması reklamın direkt olarak büyük ekranda gösterilmesinden çok daha etkilidir. Yapılan araştırma gösteriyor ki bir insan günde ortalama 300-700 arası reklam görseline maruz kalıyor. Sizce bunlarda kaçı […]

  13. […] commercials, et al. It is estimated that we see over 5,000 adverts a day (however some state that this number is grossly inflated), which even with my great memory is way too many for me to recall. What this over stimulation of […]

  14. […] etc. Reports differ in the exact number of ads we are exposed to daily, but range anywhere from 300-5000 messages per day. It’s safe to say that we’ve had to become pretty good at filtering out the […]

  15. […] Worthington, S, 2014, Telesian Technology Inc., Worcester, USA, viewed 14/05/2015 http://blog.telesian.com/how-many-advertisements-do-we-see-each-day/ […]

  16. […] maximum of 40-50 pieces in their working memory, which means that we ignore 10,999,950 bits of data every single second we are awake. The job of a visual brand is to be interesting and engaging enough to become part of the 40-50 […]

  17. […] the huge amount of marketing that we are exposed to (according to some estimates anything between 700 and 5000 individual bits of marketing per day,)  it should come as a relief […]

  18. […] average person is exposed to approximately 300-700 marketing messages a […]

  19. […] show according to this analysis that we’re exposed to 300-700 marketing messages daily. What are these adverts doing? Definitely […]

  20. […] maximum of 40-50 pieces in their working memory, which means that we ignore 10,999,950 bits of data every single second we are awake. The job of a visual brand is to be interesting and engaging enough to become part of the 40-50 […]

  21. […] it takes to type a primary impression. And on prime of that, researchers estimate shoppers see over 300 ads per day and have gotten blind to banner ads. So how can a marketer break by means […]

  22. […] it takes to type a primary impression. And on prime of that, researchers estimate shoppers see over 300 ads per day and have gotten blind to banner ads. So how can a marketer break […]

  23. […] living in an era where the average user is inundated with somewhere between three hundred and seven hundred marketing messages a day, though a few more liberal estimates go as high as 20,000. Worse still, the majority of those […]

  24. […] max. That means we ignore 10,999,950 bits of data every second we are awake.”- See more at: http://blog.telesian.com/how-many-advertisements-do-we-see-each-day/#sthash.zNRsE2iJ.dpuf Whatever the amount is, studies conducted by Harvard University’s Graduate School of Business […]

  25. […] a recent post by Telesian Technology, Inc., a marketing firm based out of Boston, MA, they found that the average person comes into contact […]

  26. […]  many ads are people exposed to today? This has been an ongoing debate and last I read, the average individual is bombarded with an average of 5,000 marketing messages […]

  27. […]  many ads are people exposed to today? This has been an ongoing debate, and last I read, the average individual is bombarded with an average of 5,000 marketing messages […]

  28. […] thousands of marketing messages we are exposed to each day.  Some studies say we exposed to over 5000 ads each day.  Others say we only are paying attention to less than 200 true ads. That last study I linked to […]

  29. […] When you consider the fact that the average consumer sees up to 700 marketing messages a day (as reported by Telisian), it’s imperative that yours stands out from the […]

  30. […] is a tough gig. Some estimates say we see as many as 20,000 marketing messages every day. That’s one advertisement every 11.52 seconds. Crazy, […]

  31. […] selling a product, you need to make your product memorable to your target customers. Most people see a few hundred advertisements every day. A strong performance by the voice over artist can make your product stand out among this […]

  32. […] essential strategy for brands today, especially noisy advertising world, where we are subjected to hundreds of ads a day. It’s like Times Square in your head all the […]

  33. […] has the opportunity to view 5,000 advertisements every day. Whether or not you believe that oft-contended statistic, it’s pretty clear that advertising clutter is a real issue. Making sure your […]

  34. […] In reality, we can’t possibly consume everything that is thrown at us. Consider this: […]

  35. […] advertisements on barns in exchange for free paint and $1-$2 per year.  Today, we are bombarded by hundreds of ads every day.  Sponsorships help cut through the […]

  36. […] In reality, we can’t possibly consume everything that is thrown at us. Consider this: […]

  37. […] Today we are blasted with advertisements of all kinds. The average American conservatively takes in 300-700 advertisements every day, and this level of consumption has lead to a savvy consumer. Therefore some of these commercials […]

  38. […] la ocasión de ver 5.000 anuncios al día. Se crea o no esa estadística que se cita tan a menudo, parece bastante claro que el aluvión de publicidad es un problema real. Hacerse oír […]

  39. […] just wish more of the 700 messages we’re bombarded each day could be more truthful. Ha, even authentic. Wouldn’t it be nice if a yes meant yes, and a no […]

  40. […] veel onderzoeken rond op internet, maar de zelfs in de meest conservatieve schattingen krijgen we minimaal 300 marketingboodschappen per dag voor onze kiezen. Dat is veel. Heel veel. Geen wonder dat we er immuun voor worden. […]

  41. […] as Aronson says, we live in a message-dense, decision-rich environment. A best guess estimates that we see 300-700 marketing messages per day. Researchers at Cornell found that we make at least 200+ about food alone, which often leads to […]

  42. […] attention isn’t easy nowadays, specially when a person see’s 5000 amount of ads in a day and he hardly remembers anyone. So to cater that, we added highly customized campaigns for […]

  43. […] via social media commenting and sharing, while suffering from ad fatigue after being bombarded with hundreds of marketing messages every day (the number varies widely from hundreds a day to thousands) combined with the ability to just click […]

  44. […] se ha molestado en calcular cuántos anuncios llegan a nuestros sentidos (los atendamos o no) y vienen a ser entre 300 y 700. En muuuuchos de estos anuncios aparecen modelos femeninas, que nos arrojan a la cara su cuerpo y […]

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