How Prepared Are We For Customer 2.0?
Your buyers’ time is extremely valuable. In a recent survey of automation end-users, we found that buying teams are getting bigger. In fact, 4-5 people are now influencing the short list and purchase decisions, on average. And your customers are keenly aware of the challenges this presents as they want to reduce the buying cycle by a significant margin.
In this ISA Marketing & Sales Summit 2011 presentation by Juliann Grant, Telesian, and Gary Wagner, Ophir Photonics Group, learn which social networks are being used and why, how customers pursue product research (Google is still king of the hill), and the challenge of finding trusted sources online.