Mixing Marketing and Politics

We recently included an “outside reading” recommendation in our e-newsletter about Al Gore’s movie, An Inconvenient Truth. Alright, technically it’s not reading, but it’s definitely non-marketing.

One reader asked us why we included this politically hot piece. As Editor in Chief, I take full responsibility. Here’s my reasoning:
– First, several of our employees thought it was a thought-provoking movie and worth watching.
– Second, I am ever the student of human behavior and thought it would be intersting to see how people react.
– Third, Al Gore has done some incredible marketing with this movie. He almost single-handedly has helped vault the global warming story onto a whole new plane of existence. There’s definitely a marketing lesson to be learned here. [Maybe we should tie more of our promotional campaigns to politics ๐Ÿ™‚ ]

As with most companies, our employees are a mix of liberals and conservatives, R’s and D’s. So, we try to be “fair and balanced” (sending royalties to Fox News as we speak). When we recommended this movie, we knew we had already recommended “The Politically Incorrect Guide to Science,” which spends a whole chapter talking about the global warming story in a less than flattering light.

So, there you have it. A very conventional explanation for doing something a little unconventional!

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