New Eye Tracking Research: Mobile Ads, PPC Ads, Web Ads

Screen shot 2013-10-16 at 5.45.51 PMThe UserXperience and Decision Making (UXDM) Lab at WPI has published a number of new research papers on topics related to online advertising and viewer behavior. I’m working on a new blog post that discusses what this research means to we marketers in the field. But in the meantime, I’d like to point you to a few of the papers that caught my eye.

Congrats and thank you to Dr. Soussan Djamasbi and her team for this great eye-tracking data.

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