New Eye Tracking Research: Mobile Ads, PPC Ads, Web Ads
The UserXperience and Decision Making (UXDM) Lab at WPI has published a number of new research papers on topics related to online advertising and viewer behavior. I’m working on a new blog post that discusses what this research means to we marketers in the field. But in the meantime, I’d like to point you to a few of the papers that caught my eye.
- Can Fixation on Main Images Predict Visual Appeal of Homepages, Djamasbi, S., Siegel, Tullis, T. in Proceedings of the Forty-Seventh Annual Hawaii International Conference on System Sciences (HICSS), Computer Society Press, Forthcoming.
- An Examination of Ads and Viewing Behavior: An Eye Tracking Study on Desktop and Mobile Devices, Soussan Djamasbi, Adrienne Djamasbi, S., Hall-Phillips, A., Yang, R., in Proceedings of the eighteenth Americas Conference on Information Systems (AMCIS), Chicago, Illinois, 2013, pp.1-6.
- Do Ads Matter? An Exploration of Web Search Behavior, Visual Hierarchy, and Search Engine Results Pages, Adrienne Hall-Phillips, Ruijiao (Rachel) Yang, and Soussan Djamasbi, in Proceedings of the 46th Annual Hawaii International Conference on System Sciences (HICSS), Computer Society Press, January 2013,pp 1563-1568.
- Designing Noticeable Bricklets by Tracking Users’ Eye Movements, Soussan Djamasbi, Marisa Siegel, and Tom Tullis, in Proceedings of the 45th Annual Hawaii International Conference on System Sciences (HICSS), Computer Society Press, January 2012.
Congrats and thank you to Dr. Soussan Djamasbi and her team for this great eye-tracking data.