Marketing is changing at a breathtaking pace. Tools like the Internet, Web, e-mail, and search engines have brought us in contact with millions of people at the touch of a button. But what’s really working? Are all these people prospects? Of course not. So now we need to fine-tune our strategies and communication programs to reach the right people with the right message at the right time. That’s what this blog is all about.
The contributors — Juliann Grant, Linda Caswell, Frank Saucier, and Shari Worthington — are with Telesian Technology, a B2B marketing and e-business firm founded in 1987. We’ve been around the block a few times and have seen the good and the bad. We’ll share our stories with you here.