TEDx VIDEO: Psychology, Neuroscience, & Behavioral Economics: Why Most People Don’t Get Marketing

Here is the TEDx video of my April 2014 talk at TEDxWPI. And here’s a link to the transcript and slides from the talk.

The talk covers widespread myths about marketing that make it a challenge to market marketing!

Myth 1. Marketing = Sales

Myth 2. Marketing = Advertising

Myth 3: If you build a better mousetrap, they will buy

Myth 4: Sex sells

Myth 5: Subliminal Messaging: Advertising can get people to buy things they don’t want

Comments and suggestions are always welcome.

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