TEDx VIDEO: Psychology, Neuroscience, & Behavioral Economics: Why Most People Don’t Get Marketing
Here is the TEDx video of my April 2014 talk at TEDxWPI. And here’s a link to the transcript and slides from the talk.
The talk covers widespread myths about marketing that make it a challenge to market marketing!
Myth 1. Marketing = Sales
Myth 2. Marketing = Advertising
Myth 3: If you build a better mousetrap, they will buy
Myth 4: Sex sells
Myth 5: Subliminal Messaging: Advertising can get people to buy things they don’t want
Comments and suggestions are always welcome.