The Changing Face of Youth Communications
Here’s something interesting. At NI Week in Austin this week, the keynote address was about new ways National Instruments is working on to interact with the college graduates, the kids who are the future generation of decision makers in technology and manufacturing companies. Here’s the problem for marketers — a lot of new college grads don’t use e-mail anymore. Virtually everything they do is internal Facebook or MySpace messaging.
For marketers, that means most of your communications will now be 1:1 (which is a good thing). But it’s going to be a challenge to find the kids that are going into the technical jobs. They’re not really looking to interact with corporations during their Facebook/MySpace time — that’s when they chat with friends.
So now what? How can boring old corporations find a way to have fun and attract the right attention using the new Web 2.0 technologies?