This Just In: RSS Feeds & Blogs

A recent Forrester study published on B2B Online highlighted that RSS has highest business value among Web 2.0 technologies.  They noted that the next in popluarity was Podcasts, followed by a meager 11% who thought Blogs were the least of the 3 in terms of business value among Web 2.0 technologies.  Of course, you must look at the who the audience was for this survey, it unclear at best: 275 IT Decision Makers.  Who is that really?? I’m an IT Decision Maker, isn’t just about everyone? But that’s a whole other entry…

Recently I attended an Online Marketing Summit where it had a different viewpoint about Blogs.  In fact, one of they keynote speakers presented findings froma study conducted by KnowledgeStorm (speaker was from KnowledgeStorm) and the survey results were : 

  • 80% of those surveyed read blogs at least once/month
  • 63% said blogs are equal to or more credible than other news outlets
  • 56% said blogs are equal to or more credible than analyst reports
  • 98.6% who read blogs say technology blogs are very valuable
  • 41% have downloaded a podcast a few times

So what does all this mean to you?

It means that to stay ahead of the curve, we need to read broadly and not take any one report for all its salt.  The other point is that the use and application of these technologies are quickly moving from social networking to B2B, and we all need to be keeping an eye on this.  Integrating RSS feeds, especially on news releases and job postings, is becoming a faster way for technology-saavy customers, prospects, and more to keep tabs on what’s new with your company.    Don’t overlook it as part of your web site, find a way to integrate it. 

As for Blogs, as long as they are high value, they work well. I think the findings above are eye opening – some think they more credible than news sources and analysts?  That’s very interesting.  You really need to have the right personality/authors if you are considering a corporate blog, and guidelines need to be in place to avoid “oops” postings.  Also if you haven’t figured out who a “top blogger” is in your industry, we’d suggest finding him or her and add them to your press list.  If you don’t know who they are, check out Technorati to find them.   These can be very important influencers in for your products or services, and are often viewed as credible especially if they are technology and application independent and provide a broad view.

More on podcasts soon.  Watch for more “This Just In’s” as we help you keep tabs on the latest trends in the industry at large.

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