US Internet Market Mature…and Still Growing
A new eMarketer report analyzes the maturing, but still growing, US Internet market.
Although growth has slowed to the low single digits in recent years—projected to be just 3.1% in 2008—US Internet users can be counted in the hundreds of millions.
eMarketer projects that this year there will be 193.9 million US Internet users—about two-thirds of the population.
By 2012, nearly 217 million Americans will be online, or about 71% of the population.
Not only are Americans online, they are spending a lot of time online.
According to the USC Annenberg School Center for the Digital Future, on average US Internet users spent 15.3 hours a week online last year, and that is up from 8.9 hours in 2006.
Furthermore, the study found that children ages 8 to 14 are online nearly two hours a day, and 45% of young adults ages 18 to 24 spend three or more hours a day online.