Videos from ISA Marketing & Sales Summit 2007

In September 2007, sales & marketing executives from across the automation industry gathered in Chicago for 2.5 days of presentations, roundtables, and 1:1’s about how to meet the challenges of finding and closing customer accounts in the 21st century. View videos from two of the sessions. We’ll let you know when more are available.

MARKETING OUTSIDE OURSELVES: How to Reach the C-level Customer and Why We Should
By Peter G. Martin, Vice President, Performance Measurement and Management,
Invensys Production Management

HOW END-USERS WANT TO BE SOLD TO
By Jerry Gipson, Directory of the Engineering Solutions Technology Center,
The Dow Chemical Company

View these videos online at CONTROL Magazine.

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