WEBINAR 5/9: Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed

Sponsored by ISA Marketing & Sales Summit

WEBINAR: Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed
May 9, 2013 12:00 PM EDT


Can you sell products and promote company initiatives on LinkedIn? Did you know if a group manager takes action against your account in one LinkedIn group, you are now effectively blacklisted in ALL of your LinkedIn groups?

LinkedIn may be one of the best known, yet least (effectively) used tools for developing careers and promoting brands in social networking spaces. Often viewed as simply the realm of recruiters and resumes, LinkedIn actually is the only site dedicated purely to business.  Unlike Twitter, Facebook, and Google+, it’s virtually impossible to be in the automation industry (or any business for that matter) without a LinkedIn profile.

In this webinar, Joel Don, ISA Social Media Community Manager, will show you how to use LinkedIn as a tool for business and career networking, finding job opportunities, selling products, promoting brands and companies, and expanding your knowledge base. Learn from someone who has seen LinkedIn from both sides, as a member and a group manager.

Find out how LinkedIn users leverage the networking tool for maximum benefit, and how well-meaning members diminish the companies they represent by flooding LinkedIn groups with drive-by posts that are no more effective than email spam.

In this webinar, you will learn how to:
•  Post information on products or services that survives member and manager scrutiny
•  Maximize your profile and make sure you can be easily found on LinkedIn or via external Google, Yahoo, or Bing search
•  Look for job opportunities in unlikely places and expand your career potential via smart networking strategies
•  Tips and tricks for using LinkedIn and taking greater control of your profile while you are navigating the system.

Joel Don is founder and principal of Comm Strategies, a public relations and social media marketing consultancy founded in 1992.  Joel has provided marketing communications services to the industrial automation community for more than 15 years, working with companies such as Invensys Operations Management, Wonderware, SimSci-Esscor, Triconex, Software Toolbox, and Mtelligence, among others. In December 2012, Joel was appointed Social Media Community Manager for ISA. Joel’s prior experience focuses on technology and technology-related industries and organizations.  He was a public information officer for engineering, computer, and biomedical schools at the University of California and served as global PR manager for a Fortune 500 computer manufacturer. He started his career as a newspaper reporter for several regional dailies and was a contributing editor for national computer industry magazines. A keen interest in metrics and measurement, he developed and launched an online news portal for distributing company news and measuring the readership prior to the advent of today’s link-tracking systems. Joel earned a master’s degree in journalism from the Medill School of Journalism at Northwestern University and a bachelor’s degree in literature and communications from UC San Diego.

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