WEBINAR 5/22: PR 101 – Effective Marketing Communications for the Automation Industry

NOTE: This webinar has been rescheduled to May 22nd.

Sponsored by the ISA Marketing & Sales Summit…

PR 101 – Effective Marketing Communications for the Automation Industry
April 4, 2013 12:00-1:00 PM EDT


The one and only Walt Boyes, automation industry pundit, presents a totally revised and updated version of PR101, his very popular Marketing Communications Master Class. This is an updated version of his standing-room only seminar presented a few years ago at the ISA Marketing & Sales Summit.

This webinar is for both newbies to marketing communications (product managers, sales managers and engineers who have been “promoted” into marketing) and those who have been doing marcomm in the automation industry for a while.

PR101 is specific to the automation industry and discusses:

– Marketing “bang for the buck”
– Integrated marketing
– Public relations in the automation industry
– How to place a press release
– Product releases and news releases
– Relationship building with editors, influencers, and thought leaders
– Social Media: Inbound and outbound marketing — a cascade control loop
– Metrics and measuring results

Walt has more than 25 years of experience in sales, sales management, marketing, and product development in the automation industry, including Executive Committee experience and board of directors service in both for-profit and not-for-profit companies.

Walt is currently serving as Editor-in-Chief of CONTROL magazine. In addition, he is a principal in Spitzer and Boyes LLC, a technology consulting firm devoted to assisting companies to better market their products in manufacturing and automation. Walt also acts as a freelance acquisitions editor for Momentum Press, a division of iGroup, on Instrumentation and Automation texts. Walt has published professionally in the technology and science fiction fields, and is a member of SFWA, the Science Fiction and Fantasy Writers of America.

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