You want to sell me what?!?

I was frolicking around Twitter, following the #marketing chat, and was reminded of the old McGraw-Hill advertising guy. Anyone remember him? For those of you who are too young, he’s got an important message for all B2B marketers:

“I don’t know who you are.
I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s record.
I don’t know your company’s reputation.
Now — what was it you wanted to sell me?”

MORAL: Sales start BEFORE your salesman calls.

McGraw Hill You wanted to sell me what?

Btw, now you can follow Telesian on Twitter.

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