Creating & Retaining Loyal Customers

In technology markets

Whether you’re launching a new product or fine-tuning your digital marketing program, you need to make an impact on your audience with engaging content and strong brand positioning. For decades, Telesian has focused on marketing complex products and services to technical professionals — engineers, scientists, manufacturers, and executives. Our award-winning B2B team delivers the strategy, creativity, and content you need to generate results.

Success is built on innovative business models that employ content-driven, multi-channel inbound and outbound programs. These programs start with a focus on how to define your customer value. What are your products and services worth to customers? Surprisingly few suppliers are able to answer that question. We answer that question and help you to define a clear strategy.

Learn how to empower your organization with the creativity, passion, and innovation that infuses an entrepreneurial mindset. Our full- and half-day sessions immerse your organization in entrepreneurial thinking and the corresponding methods for executing innovation strategies and driving business growth. Graduate-level workshops include business model innovation, design thinking, entrepreneurial mindset, and more. Find out more.

It is increasingly difficult to know where your prospective customers are finding the information they need to make sound purchase decisions. Do they turn to paid media, earned media, owned media or a mixture? From search marketing to social media to webinars, we bring together the tools needed to find and keep you in touch with customers and partners.

Buyers continue to dramatically shift their choices of media source and usage patterns to get the information they seek. This has a direct impact on when, where, and how they choose brands. Our team of marketing professionals can help you create a communications program designed to communicate directly with audiences and generate leads…wherever they may be.

From press releases and brochures to white papers and social media posts, our team knows how to create valuable content that develops connections with prospects by addressing the problems they face. We then work with you to develop a communications program that gets your content in front of the right prospects in order to build your brand and generate leads.

A strong brand makes it more likely that a customer will remember you when a need for your product or service arises.  Our Brand Engine and Public Relations programs create a strong brand architecture and visibility for your organization on which you can build your promotions and sales programs.

Our Programs

Create interest in your product Stimulate demand for your product

Our Programs

Create interest
in your product
Stimulate demand
for your product

Client Highlights